PRINCIPLES OF DESIGN 360 DEGREE VIEW FULL

To avoid such outcomes, companies considering taking on such projects should embrace some core principles about customer data management.

PRINCIPLES OF DESIGN 360 DEGREE VIEW FULL

The industry is full of scrapped projects that were designed to present 360-degree views of customers. New business models, new channels and new privacy regulations make new technologies obsolete before they see the light of the day. Technologies are not agile enough to keep pace in this ever-changing business environment. Moreover, new regulations such as the European Union’s General Data Protection Regulation (GDPR) are putting new constraints on the way companies collect and use customer data. For one thing, companies just can’t keep up with customers’ expectations of how digital enterprises should be using technology to meet their needs. Why is getting a 360-degree view of the customer such an elusive challenge? Businesses have made many attempts to consolidate customer data using a plethora of technologies and various tactics, including “extending” customer relationship management (CRM) systems, data warehouses, master data management (MDM) platforms and, more recently, data lakes, but they have seen limited results from those efforts.

Related Download: Customer Data Platforms Buyer’s Guide Stopgap Measures Are Insufficientįor the most part, enterprises have largely taken stopgap measures to address the immediate data needs of individual departments, but they have been unable to find a solution to the data challenge that works at the enterprise level. And, of course, having access to reliable customer data is of paramount importance to companies these days - as it has been for ages.

Principles of design 360 degree view